ThingsBook - Content & Trends Marketing Specialist
Redwood City, CA
Full Time
ThingsBook
Mid Level
About NAVER U.Hub
NAVER U.Hub is the U.S. subsidiary of NAVER, a global internet technology company, based in Los Angeles with offices in Seattle and Redwood City. Our teams across NAVER Search US, BAND, ThingsBook, and NAVER Ventures collaborate to advance AI, social media, and investment initiatives that build smarter and more connected experiences for global users.
Overview
We are looking for a Content & Trends Marketing Specialist who understands trends, internet culture, and Gen Z behavior. This role will focus on content, social media, campaigns, and creator collaborations to grow ThingsBook as a platform where people share their taste and identity.
This is not a performance marketing role; this is a culture, content, and community-driven marketing role.
Note: This position requires some travel.
Key Responsibilities
Trend Research & Insights
NAVER U.Hub is the U.S. subsidiary of NAVER, a global internet technology company, based in Los Angeles with offices in Seattle and Redwood City. Our teams across NAVER Search US, BAND, ThingsBook, and NAVER Ventures collaborate to advance AI, social media, and investment initiatives that build smarter and more connected experiences for global users.
Overview
We are looking for a Content & Trends Marketing Specialist who understands trends, internet culture, and Gen Z behavior. This role will focus on content, social media, campaigns, and creator collaborations to grow ThingsBook as a platform where people share their taste and identity.
This is not a performance marketing role; this is a culture, content, and community-driven marketing role.
Note: This position requires some travel.
Key Responsibilities
Trend Research & Insights
- Identify and analyze emerging Gen Z trends across books, films, art, fashion, collections and online culture.
- Track social media platforms, online communities, and cultural movements to inform content strategies.
- Translate trend insights into actionable marketing campaigns and creative initiatives.
- Plan, develop, and execute content for the ThingsBook official account and banner.
- Launch creative campaigns, challenges, and initiatives to drive engagement and community growth.
- Monitor and optimize content performance, using data to improve reach, engagement, and impact.
- Build and maintain relationships with creators and influencers for content collaborations.
- Manage campaign deliverables, timelines, and coordination between internal teams and external partners.
- Work closely with the partnerships team on co-marketing initiatives to amplify campaigns.
- Plan and execute community activations, events, and initiatives both online and offline.
- Foster meaningful interactions within the ThingsBook community to strengthen engagement.
- Gather audience feedback to inform future campaigns, content, and growth strategies.
- Collaborate with internal teams including marketing, design, and Korea HQ to ensure brand consistency.
- Maintain structured documentation of content pipelines, campaign performance, and trends insights.
- Support ad hoc initiatives and creative projects as needed to grow brand presence and community impact.
- Trend Awareness: Deep understanding of Gen Z culture, social media, and internet trends.
- Creativity & Storytelling: Strong sense of branding, aesthetics, and narrative across multiple content formats.
- Collaboration: Ability to work effectively with creators, influencers, and internal teams.
- Execution & Initiative: Hands-on approach with strong follow-through on campaigns and projects.
- Analytical Mindset: Track, measure, and optimize content performance metrics.
- Communication Skills: Clear verbal and written communication for coordination and outreach.
- Passion: Enthusiasm for culture, lifestyle, books, films, and creative communities.
- Ability to develop and produce high-quality creative assets and content
- Experience building a brand or social media presence from scratch.
- Background in a consumer app, media company, or startup environment.
- Proven success running community-driven campaigns or influencer programs.
- Job type: Full-time internship
- Location: Hybrid (Redwood City, CA)
- Pay: $65K -$83K per year
- Please note: To be eligible, applicants must be currently authorized to work in the United States on a full-time basis. Sponsorship for employment visa status is unavailable.
Equal Employment Opportunity
NAVER U.Hub is proud to be an Equal Opportunity Employer, fostering a diverse and inclusive workplace where all individuals are valued and respected. Naver U.Hub and its affiliated companies are committed to providing an Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
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