About NAVER U.Hub
NAVER U.Hub is the U.S. subsidiary of NAVER, a global internet technology company based in Los Angeles with offices in Seattle and Redwood City. Our teams across NAVER Search US, BAND, ThingsBook, and NAVER Ventures collaborate to advance AI, social media, and investment initiatives that build smarter and more connected experiences for global users.

About the Role
BAND, a leading group communication platform, is looking for a Growth Marketing Manager who can build new growth engines in emerging adult-focused segments—including faith communities, workplaces, franchise operators, and sports organizations—and turn early traction into scalable acquisition systems.
There is no playbook. That's what this role exists to create: You will identify how to reach and convert organizations in these verticals—through direct outreach, strategic partnerships, paid campaigns, or methods we haven't tried yet. You'll run experiments, close deals yourself, and build the systems to scale what works. If the answer is a sales team or partner channel, you'll build that too.
This is a zero-to-one role. You will own outcomes directly and be expected to figure things out without a roadmap.

Key Responsibilities
Market Development

• Own user and group acquisition in target verticals
• Develop a deep understanding of each market—who the decision-makers are, what drives adoption, what objections look like, and where BAND fits
• Identify the highest-leverage acquisition channels for each vertical and prioritize ruthlessly
• Run fast, low-cost experiments to validate what works before scaling investment

• Identify and pursue strategic partnerships with organizations, associations, and networks that can drive group adoption at scale (e.g. denominational bodies, franchise associations, sports leagues)
• Lead outreach, pitching, and deal-closing for partnership opportunities
• Build relationships with key decision-makers in target verticals and develop repeatable outreach and conversion playbooks
• Work with the Marketing Manager on co-branded campaigns, co-marketing, and paid initiatives that support partnership channels

• Generate and qualify leads across target markets through direct outreach, events, content, and inbound tactics
• Close deals yourself in the early stage to develop the sales playbook firsthand
• If a sales-assisted motion proves successful, recruit, onboard, and manage an external or contract sales team to scale it
• Define the tools, processes, and compensation structures needed to run an effective sales or partner channel

• Partner with the Marketing Manager to develop and run paid acquisition campaigns targeting decision-makers and group leaders in each vertical
• Test paid channels (Meta, Google, LinkedIn, etc.) as part of the broader acquisition mix
• Own the performance data for your markets—track CAC, conversion rates, and activation by channel and vertical

• Document everything—what you tested, what failed, what succeeded, and why
• Turn validated tactics into repeatable playbooks that others can execute
• Identify when and how to scale a channel, whether through budget, headcount, or external partners
• Report clearly on progress and learnings; advocate for resources when the data supports it

• Meaningful user acquisition in at least one new vertical within the first 6 months
• A clear, documented picture of what drives acquisition in each target market—what works, what doesn’t, and why
• At least one scalable acquisition channel or partnership identified and validated
• A functional sales or partnership motion that can be handed off or scaled with additional resources
• CAC and conversion data that informs where to double down and where to stop

• 12+ years of experience in growth marketing, user acquisition, or performance marketing
• Proven track record of launching and scaling new growth channels or markets from 0 → meaningful scale
• Proven track record of building traction in a market where there was no established playbook
• Comfortable doing both the strategic thinking and the unglamorous execution—cold outreach, follow-ups, partner calls
• Experience growing community-driven, marketplace, or network-effect products preferred
• Experience building partnership-driven or grassroots growth programs
• Experience closing partnership or sales deals, not just generating pipeline
• Familiarity with paid acquisition channels and the ability to work closely with a marketing team to run them
• Strong communicator who can build trust quickly with faith leaders, business operators, and sports administrators alike
• High ownership mindset—you don’t wait to be told what to do
• Comfortable with ambiguity and energized by the challenge of figuring things out from scratch
• Experience building or managing a small sales or partner team is a plus

• Job type: Full-time
• Hybrid (Los Angeles, CA)
• Pay: $136,000 - $170,000 per year
• Candidates who pass the initial HR screening will be invited to complete a brief take-home assignment.
• Please note: To be eligible, applicants must be currently authorized to work in the United States on a full-time basis. Sponsorship for employment visa status is unavailable.

Equal Employment Opportunity

NAVER U.Hub is proud to be an Equal Opportunity Employer, fostering a diverse and inclusive workplace where all individuals are valued and respected. Naver U.Hub and its affiliated companies are committed to providing an Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.