ThingsBook - Influencer Marketing Specialist

• Define ThingsBook's approach to influencer marketing including strategies for seasonal moments, product launches, lifestyle trends, and evergreen community storytelling
• Own annual influencer budget, contract workflows, and paid media support
• Design and manage College Ambassador Program to build grassroots awareness and engagement on campus
• Establish long-term partnership structures with key influencers including tiered compensation models, exclusive perks, and ongoing collaboration frameworks
• Oversee influencer community building initiatives including private creator groups, feedback loops, and exclusive events

• Identify influencers across lifestyle, book, collection, and creative communities whose content style and audience align with ThingsBook's brand ethos
• Leverage platforms and tools to source creators, evaluate performance, and negotiate fair rates
• Build long-term relationships with influencers, agents, and managers

• Manage end-to-end execution of influencer campaigns: briefing, reviewing content, providing feedback, and driving approvals
• Ensure content feels real and authentic to the creator - NOT overly polished, scripted, or product forward

• Track performance metrics including reach, engagement, video completion, saves, shares, and app installs
• Use data to optimize future strategies and demonstrate program impact
• Build custom reports for cross-functional teams summarizing results and learnings

• Partner with the Social Media and Marketing team members to ensure influencer content aligns with brand priorities, campaign messaging, and is integrated into organic channels
• Collaborate with Product and Community teams on creator seeding programs and feature launches

• 4+ years of influencer/creator marketing experience within lifestyle, social media platforms, creator economy, or tech
• Strong track record of managing influencer campaigns with measurable results
• Deep understanding of lifestyle creator culture, collection content formats, and platform trends (TikTok, Instagram, YouTube)
• Exceptional interpersonal and communication skills with a proven ability to build and maintain relationships with talent and agents
• Strong negotiation skills for contracts, deliverables, and rates
• Ability to manage budget, reporting, and multiple crater workflows simultaneously 
• Proficient with influencer marketing platforms and analytics tools
• Willingness and ability to travel for events and on-site collaborations as needed

• Experience as a content creator or deep understanding of the content creation process from a creator's perspective 
• Agency background with experience managing multiple client campaigns or creator rosters
• Familiarity with creator economy platforms and tools (e.g. CreatorIQ, DashSocial)
• Experience building and managing ambassador or campus marketing programs

• Job type: Full-time
• Location: Bay Area, CA
• Work arrangement: Hybrid (In-office and remote)
• Pay Range: $64K -$80K per year
• Please note: To be eligible, applicants must be currently authorized to work in the United States on a full-time basis. Sponsorship for employment visa status is unavailable.

Equal Employment Opportunity

NAVER U.Hub is proud to be an Equal Opportunity Employer, fostering a diverse and inclusive workplace where all individuals are valued and respected. Naver U.Hub and its affiliated companies are committed to providing an Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.